Using HTML Emails to create HTML e-shots has been proven to be the most effective method of staying in touch with customers, business partners, or distributors within your organisation.
When someone receives an email they are usually seated at their desk, alert and ready for business. This makes them more likely to respond to your message in a positive way. It is important to gain the permission of the person you want to send marketing emails to, called Opt-In Email marketing, but once this has been agreed there is no easier way of communicating your latest products, promotions or news to your existing or prospective client base.
Advanta has developed the email e-Publishing solution to meet the requirements of a broad spectrum of corporate users. Each system uses the easy-to-use Advanta e-Publisher web interface to enable you to create, edit and send your e-shots, newsletters, invitations or reminders via your web browser. You can do this even if you have not written a web page before, as long as you know what you want to say and who you want to send it to, you can even upload images and include them in your publication.
The solution provides three options depending on whether you are doing a one time send, a regular email newsletter or multiple e-shot or eblast campaigns in several different languages. Contact us to discuss which option you are likely to require.
To truly understand how beneficial for your business this system can be, and to see how easy it is to use, our sales team are able to provide live demonstrations showing how easily you can send your own HTML e-shot or email newsletter.
Tell me more about Email Marketing
Using email marketing you can maintain lists of customers and easily send them all formatted email including images. A formatted email is essentially an attractive web page held within an email and as such provides a visually appealing way for you to communicate with your customers.
As a marketing tool, using an email system allows you to take your communications with your customers to the next level. You can maintain lists of potential or existing customers and easily and regularly send them special offers, partner updates or product updates. Recent research suggests that by delivering 5 sales messages on the same subject you will increase the likelihood of making a sale by as much as 45%!
Email publishing can also be used by departments in your company other than sales or marketing. Using our Personalisation feature you have an easy and quick way to send any of your regular client communications, such as account statements or newsletters. Each customer receives a personally addressed newsletter, with custom content targeted individually.
Email marketing is quite simply the most effective way of staying in touch with your client base on a regular basis, whilst providing the opportunity for you to learn about what your customer is interested in. A principal advantage of using an email publishing system is that you get instant feedback on the effectiveness of your communication as any response made by your customer, such as clicking on a product link to find out more, can be tracked and will appear in your report.
Reports also help you maintain good quality customer data as they provide you with details of any unsubscribed customers and any bounced email messages so that you can update your in-house databases.
Perhaps most important is that using the Advanta e-publisher means that you can achieve all of the functionality and benefits outlined above actually doing the work in-house. There's no need to employ your web design agency each time that you wish to send a new communication. You simply login to the system, use your predefined templates provided at install, type in your text, include any images, and send the email to hundreds or thousands of individuals, all with a few clicks of your mouse.
VERITAS and Symantec recently used the Advanta e-Publisher to simultaneously send half a million messages announcing the completion of their merger. To find out more about how they use this system and what their staff think about it, please read the case study.
Or, you may already need to find out how your company can be using email marketing to increase your sales. If so either call Advanta on 0845 22 55 805 (local call rates apply) or visit our contact page to send us details about your current marketing campaigns. |
|
In Summary
In brief the main features of the system are:
- Enables in-house email newsletter publishing even for non technical users
- Template based to enable ease of publishing and brand conformance
- Content can include images, hyperlinks and Adobe PDF files
- Automatically sends the right format email to each user
- Provides real-time reports including number of bounce backs, unsubscribers and tracking clicks
- Automatically removes unsubscribers, even if you send to them again accidentally
Why e-mail Marketing?
- Response rates considerably higher than hard copy campaigns
- Trackable & Accountable
- More Dynamic form of communication, personalised
- Better for the environment
- An end to wasted, out of date, collateral
- More cost effective than hard copy print and postage
Potential Uses
- Provide product updates & announcements
- Send Partner organisation communications
- Press release publishing
- Promote special offers to customer base
- Publish Adobe PDF files
- Email photographic presentations or albums
- Send monthly statements to your clients
|
